Marketing Manager - Edita Food Industries

Marketing Manager - Edita Food Industries

• Develops brand (s) vision and strategy.

• Develop brand positioning, KPI’s and strategic marketing plans to ensure profitable growth and growing consumer base.

• Plans and oversees the Company's advertising and promotion activities, including media planning and acquisition.

• Builds and maintains comprehensive media, suppliers and partners relationships.

• Leads Brand Team to identify consumer group, understand their needs, perception, attitudes and translate into relevant products, brands and brand extensions.

• Leads the Brand Team to fulfil the brand architecture and positioning for the portfolio of product.

• Monitors sales figures of the company products against the Retail Audit readings.

• Analyzes Brand factors such as pricing, distribution, and product performance and interprets statistical reports and market trends to provide future forecasts.

• Provides the statistical reports and recommendations to Management and assists with the development of strategic plans.

• Directs the Brand Team to evaluate consumers’ reactions towards advertising programs, merchandising policies, product packaging and formulation in order to promptly reforecast marketing and pricing strategies within competitive and volatile market conditions

Job Details

Date Posted: 2013-11-10
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: FMCG

Preferred Candidate

Career Level: Management

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November 10, 2013 at 09:19AM