Brand Manager - Edita Food Industries

Brand Manager - Edita Food Industries

- Execute the brand vision and strategy.

- Execute the brand positioning, KPI’s and strategic marketing plans to ensure profitable growth and growing consumer base.

- Assist in developing and execute marketing tactics to fulfil the brand vision and strategy

- Implement, follow-up and control the marketing activities

- Execute and follow-up brand spending versus budget .

- Cooperate with Advertising Agencies and Marketing Research office to position the brand.

- Supervise the Assistant Brand Manager in analysing the market and assessing the opportunity of market penetration and product expansion.

- Assist in assessing customer/consumer needs, expectations and coordinates promotion of the brand.

- Implement modification and changes in the brand packaging.

- Manage and closely monitor the execution of all marketing activities.

- Visit different trade channels on regular basis to monitor performance of brands & competition.

- Motivate the team and create a rewarding and stimulating environment

Job Details

Date Posted: 2013-11-13
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: FMCG

Preferred Candidate

Career Level: Management

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November 13, 2013 at 10:32AM