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Product Group Manager - Arab Dairy February 03, 2028 at 02:00AM


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Product Group Manager - Arab Dairy

Responsible for a group of products within a defined category and at the same time responsible for a Brand across other categories managed by other group product managers •Brand strategy development and management across ALL categories with the objective to build a strong coherent brand. •Develops and executes ALL related marketing activities. •Manages the Brand / Categories build up and focus on consumer insights & developments (general consumer trends, consumer needs & demands etc); continuously assesses & identifies market opportunities to improve Brands competitive positioning and enable the product category to grow profitably. •Responsible for defining new opportunities for growth within the product group. •Work closely with R&D and factory to deliver new products. •Work closely with sales, supply chain and production to ensure that category objectives are met in terms of revenues and profits. •Works as the Brand guardian to ensure that all aspects of the Brand promise are met in every deliverable. •Prepares and monitors the annual budget for the Product group and the Marketing calendar for the Brand responsible for after liaising with other Group product managers and other implicated functions. •Drives change of focus & mindset towards customer/ consumer orientation throughout the the functions •Contributes to the development of people capabilities in Marketing; transfers know how and expertise in the company.


Job Details


























Date Posted: 2013-08-22
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: FMCG
Joining Date: 2013-11-01


Preferred Candidate














Career Level: Management
Nationality: Egypt


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February 03, 2028 at 02:00AM

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