brand manager - Arab Dairy February 03, 2028 at 02:00AM

brand manager - Arab Dairy February 03, 2028 at 02:00AM

brand manager - Arab Dairy

 Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.

 Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.

 Participates in brand strategy discussions and in setting a bulls-eye consumer target.

 Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.

 Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.

 Analyzes historical new product launches, and reports on vitality rates.

 Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.

 Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.

 Leads consumer and brand learning plan development and oversees execution and findings of research studies.

 Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

 Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.

 Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.

 Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.

 Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.

 Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation.

 Provides direction for key customer innovation summit presentations.

 Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.

 Works collaboratively with operations/sourcing to identify and develop productivity initiatives.

 Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.

 Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.

Job Details

Date Posted: 2013-08-22
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: FMCG
Joining Date: 2013-10-01

Preferred Candidate

Career Level: Mid Career
Nationality: Egypt

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February 03, 2028 at 02:00AM

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