Brand Manager June 16, 2013 at 11:36AM

Brand Manager June 16, 2013 at 11:36AM

Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

looking at the pricing of products and analysing the potential profitability

Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

Checking marketing copy

Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

Monitoring product distribution and consumer reactions through focus groups and market research

co-ordinating the launch programme to external customers as well as employees.

Job Details

Date Posted: 2013-06-16
Job Location: Alexandria, Egypt
Job Role: Marketing/PR
Company Industry: FMCG; Industrial

Preferred Candidate

Career Level: Mid Career
Gender: Male
Nationality: Egypt
Degree: Bachelor's degree / higher diploma

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